Linkbuilding and Other SEO Terms
Posted October 16, 2008 – 7:12 am in: Linkbuilding, SEOBefore we indulge into linkbuilding, SEO and earning money online , One must know the terms used many Linkbuilding professionals.
To start off, we define the very term this blog is talking about: Link building.
Linkbuilding is the process of increasing the number of links pointing to a website. This can be done a variety of ways including sending requests to other websites to link to the site, or hiring a firm to handle this for you.
Anchor Text
Anchor text refers to the text that is used in the link.
Anchor Text Optimization refers to the technique of purposely placing keywords in the anchor text of your incoming links in order to rank better for those keywords.
The term used to refer to links which point to your site. Also called “Inbound Links” or “In Links”
A hyperlink which appears on an image.
The term used to refer to links which point to your site. Also called “Backlinks” or “In links.”
A page used, which is generally relevant to anchor text, to help bring visitors to a website. A Landing Page can also be used for search engine optimization and PPC campaigns
Ling Aging is a concept that evolved out of the Sandbox theory – a Google-related speculation that has come into the public’s eye since mid-2004. Essentially, Google puts a small restriction or penalty on new websites – this penalty – in part – monitors the “age” of the inbound links of a website.
The term used when one creates content specifically for garnering a large number of internal links. Generally such content is designed to be controversial in nature, however other forms of content (such as breaking news) can be used to generate large volumes of links as well.
Link Farming is a general term used to describe any link building activity that involves “artificially” building links in mass.
A broad term used to loosely associate how popular your site is by how many inbound links it has. Link popularity has changed over time, however, to now consider not only volume of incoming links but their “worth” to the site. Inbound links from relevant related sites are worth more to overall link popularity than non-related or non-relevant links.
Relevant links are those which are in the same or similar category as your site. For example, if you sell health food you should build links from other health related sites including fitness companies, health food vendors and dietitians.
A recent addition to web sites which allow web masters and site owners to restrict which links a search engine crawler follows. By adding a “no follow” tag to a hyperlink the site tells the search engine that the link isn’t worth anything to the site being linked to. This is a common tag used to discourage spam link builders from bulk link building as well as tell engines if links are paid advertising links.
More information on the No Follow Attribute
These are links where one site points to another without a link on the other site pointing back. See also “Reciprocal Links”
Similar to One-way links. These occur when webmasters agree to trade links. In other words site “A” links to site “B”. Site “B” then has a reciprocal link back to site “A”.
Also known as the Google Sandbox, this is a theory which holds that all news websites are placed into a “holding area” where they must earn their way out through reputation building and management. The quickest way out of the sandbox is to build links from relevant related sources which are considered authoritative in your industry.
SERP (Search Engine Result Pages)
Serp, or Serps, refers to the page you land on when doing a keyword search in a search engine.
Similar to Image Links these are hyperlinks which appear on text found within the site.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
Tags: Glossary of Terms, Linkbuilding, SEO
