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Search Engine Over-optimizing can hurt your Website

Posted September 14, 2010 – 12:50 am in: Linkbuilding, SEO
It is quite easy to learn the basic SEO factors if you spend a
couple hours researching on the web.
Here is a quick summary of them:
-You need to have unique and useful content.
-You need to have quality and relevant backlinks.
-Your title tags should be unique and contain your main keywords.
-Your permalinks should be based on keywords rather than symbols.
-Your website shouldn’t have many folders, and its pages should
be interlinked.
If you follow these guidelines soon you’ll start getting a decent
amount of traffic from Google.
You should be careful, however, to not become greedy and start
over-optimizing your website, which is a mistake I see many new
bloggers and webmasters doing.
Here are the common forms of search engine over-optimization methods that can hurt your website rather than help you in the long run.
1. Repeating the main keywords over and over again in the body
of the article to increase the keyword density.
2. Using the bold and italic typefaces over and over again on the
main keywords of the page.
3. Creating footer links with optimized and unnatural anchor texts
pointing to internal pages.
4. Getting backlinks from low quality sources (e.g., web directories
and dofollow blogs) with optimized and unnatural anchor texts.
5. Getting too many backlinks with the same anchor text.
6. Exchanging with or buying links form low quality or unrelated
websites.
These tactics might work in the short term, as the person applying
them might see an increase in the search rankings and organic
traffic.
But after some time, which usually is a couple of days, the Google
bots will flag that website for over-optimization, and a human
editor will review. If the editor finds that the website owner was
indeed trying to manipulate Google search results by over-optimizing
its website a penalty will be given, and the site will lose its
rankings and traffic from Google.

It is quite easy to learn the basic SEO factors if you spend a  couple hours researching on the web.

Here is a quick summary of them:

  • -You need to have unique and useful content.
  • -You need to have quality and relevant backlinks.
  • -Your title tags should be unique and contain your main keywords.
  • -Your permalinks should be based on keywords rather than symbols.
  • -Your website shouldn’t have many folders, and its pages should be interlinked.

If you follow these guidelines soon you’ll start getting a decent amount of traffic from Google.

You should be careful, however, to not become greedy and start over-optimizing your website, which is a mistake I see many new bloggers and webmasters doing.

Here are the common forms of search engine over-optimization methods that can hurt your website rather than help you in the long run.

  1. Repeating the main keywords over and over again in the body of the article to increase the keyword density.
  2. Using the bold and italic typefaces over and over again on the main keywords of the page.
  3. Creating footer links with optimized and unnatural anchor texts pointing to internal pages.
  4. Getting backlinks from low quality sources (e.g., web directories and dofollow blogs) with optimized and unnatural anchor texts.
  5. Getting too many backlinks with the same anchor text.
  6. 6. Exchanging with or buying links form low quality or unrelated websites.

These tactics might work in the short term, as the person applying them might see an increase in the search rankings and organic traffic.

But after some time, which usually is a couple of days, the Google bots will flag that website for over-optimization, and a human editor will review. If the editor finds that the website owner was indeed trying to manipulate Google search results by over-optimizing its website a penalty will be given, and the site will lose its rankings and traffic from Google.

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